Chiang Mai literally means new city and has retained the name despite having celebrated its 700th anniversary in 1996. King Meng Rai founded the city as the capital of the Lanna (A Million Rice Fields) Kingdom on Thursday, 12th April 1296 during the same period of time as the establishment of the Sukhothai Kingdom. King Meng Rai the Great conferred with his friends, King Ramkhamhaeng of Sukhothai and King Ngam Muang of Phayao before choosing the site where the capital of the Lanna Kingdom was to be founded.

Chiang Mai, with an altitude of approximately 310 meters above sea level, is situated approximately 700 kilometers from Bangkok on the Mae Ping River basin. Surrounded by high mountain ranges, the city covers an area of approximately 20,107 square kilometers and is the country's second largest province. Chiang Mai borders Myanmar on the north, Lamphun and Tak Provinces on the south, Chiang Rai, Lampang and Lamphun Provinces on the east and Mae Hong Son Province on the west. The terrain is mainly comprised of jungles and mountains, which are home to the hill tribes. In addition, wildlife and exotic flora may be found in the national parks.

Most of Chiang Mai's mountains are oriented from north to south. Together they create a multitude of streams and tributaries including Mae Chaem, Mae Ngat and Mae Klang. One of Chiang Mai's distinctive features is Doi Inthanon National Park, Thailands highest peak, which is 2,575 meters above sea level. In addition, the province boasts flat, fertile valleys, which spread along the banks of the largest and most important river in Chiang Mai Mae Nam Ping (Ping River) which originates from the Chiang Dao mountain range.

Chiang Mai it is also the largest and most culturally important city of the northern region. It is located on Ping River valley and amidst the highest mountain in the country which result in low temperature during the cool season in comparison to other regions in Thailand. Its abundance of natural resources brings about a number of spectacular tourist destinations. Alongside, the rich and indigenous cultural identity and traditions reflect the charm of the region namely diverse dialects, cuisine, handicrafts, festivals and architecture. Meanwhile, Chiang Mai is also a vibrant and modern city. One will never get bored when travelling in the province as there is a great diversity of things to do. Ladies will be pleased by shopping spree that Chiang Mai has to offer. Unique cuisine of the region as well as international food will satisfy all palates. A wide range of accommodations ranges from simple home stays to luxurious hotels.